2. Pay-Per-Click Advertising (PPC)
SEO is a marathon, not a race, and it may take awhile to achieve the results you're looking for. You need to produce a lot of content to start being among the top search results. While good content is important, it's not the only thing that determines how well you perform.
That's why a lot of people think PPC is easier to understand. When you invest your advertising dollars in PPC, you're bidding on the top advertising spots on Google and can see almost instant results.
These listings are separate from the SEO results. Paid Ads show up at the very top of the results page, but there's usually only two or three that come up. While your chances of getting the winning bid may be slim at first, the good thing about PPC is that you only get charged when your bid wins and your link shows up.