5 Blogging for Business Tips That'll Help Increase Traffic In No Time

Are you struggling to boost your website's traffic? No one's going to know about your awesome insurance services if they don't come to your website. 

Your blog might be the most important feature on your website. 

It's normal for business owners to avoid writing blog articles because it can be tedious. Writing can be intimidating, not to mention SEO!  Luckily, it's easier than you might think. 

It's possible to take your business website's traffic to the next level. Keep reading for 5 crucial tips for blogging for business. 

1. Be Consistent

Your website's traffic increases when you show up in Google's Search Engine Results Page (SERP). Google favors websites with fresh and updated content. 

To take advantage of this clear preference, you need to be consistent with your blog posts. Most businesses aim to post something at least once each week. To make this easier, consider writing all four posts in one batch. 

Consistent posting shows Google that your website is live and updated regularly. Every insurance company should have a blog that adds value to its customer's lives. For example, posting articles about 'different types of insurance plans​' to make the decision easier. 

2. Use the Right Keywords

The SERP aims to help users find what they're looking for, faster. It does this by searching for relevant keywords in the SERP. 

You can ensure you're showing up in search results by using the right keywords in your blog. Conduct some research with ​Google's Keyword Planner​. Then, incorporate the keywords, in a natural way, into your content. 

It's recommended that you use a mix of short-tail and long-tail keywords. Consider words that you would use to search for information. Sometimes it's individual words, other times it'll be full phrases. 

3. Guest Posting

You don't have to write every post yourself for your website. In fact, you shouldn't. Guest posting is when you write a post for another website or someone writes one for yours. 

This is an awesome traffic boosting strategy. The writer you choose to guest post for you, ideally, has their own following. When they tell their followers that they wrote on your site, their followers will head to your site. This opens you up to a whole new customer base. 

4. Social Sharing Buttons

When readers like your blog content, they want to share it with their social networks. Having  ​social sharing buttons​ makes it easy for them to share your blog with one click. 

The most common buttons to include are Facebook, Instagram, Twitter, LinkedIn and Pinterest. It's a good idea for all the images you use to also have social sharing buttons. 

The easier it is for readers to share your content, the easier it is for their network of contacts to find you. 

5. Promote, Promote, Promote! 

Promote your blog posts just as you promote your products and services. Social media is a great way to get the word out. 

If you don't have social media accounts for your business, consider creating accounts. 

Every blog post you write should have corresponding posts on your social media pages. Include a link to the website page and explain how it's going to help your followers. On the days you aren't posting something new, re-promote older posts. 

Want More Blogging for Business Tips? 

Your website traffic will increase significantly if you can master the blog section. It's not as hard as you think; just follow the tips above to get started. 

For more information on blogging for business and other ways to boost traffic to your website, ​check out our blog​.