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5 ways to drive more traffic
to your website
If there’s one thing in this world that is constant, it’s that things constantly change. Things that are the norm today, were unheard of last week. The internet, of course, has had a great deal to do with that. The internet has shaped the modern version of the consumer. How they buy, where they buy it from and who they buy it from, are all very different from 10 years ago. 10 years ago, a referral from a friend or colleague usually equaled a sale without the salesperson having to do more than fulfill the order.
The internet has changed the way we do business. It has allowed the consumer to educate themselves before ever talking to you. It has never been more important to have a strong internet presence than it is today. Tomorrow, it will be even more important because more and more people are utilizing the internet when making buying decisions.
Here are 5 ways to establish a strong online presence and drive more traffic to your website:
Update Your Website
Having a website is good. What’s better is having an updated, modern website with an interactive, user- -friendly design that’s easy to navigate. The adage “Don’t judge a book by its cover” does not apply to websites. Your site will be judged, so keep it updated.
Having an interactive website with fresh, dynamic content is a fantastic way to increase customer engagement. When your customers are engaged, they talk about you and share your content with others, including people who aren’t your customers but could be. Engaged customers will refer you to their friends and colleagues, and typically, spend more money with you.
Your website may be the first impression you make on a prospect who may not know you at all or may have been referred to you by an existing client. While existing clients are usually more forgiving, this group is looking for a website that catches their eye, is easy to understand and is very clear about who you are, what you do and how to find you.
Investing in a fresh, updated website design that is built for the user experience, will give you measurable results.
Chances are you have social media accounts for your business, and that’s good- you’re on the right path. If you don’t have social media setup, it’s way past time that you should.
Social media is important for several reasons. The first one is that Google measures your social signals, which directly affect your search rankings. Google wants to see that you have a natural following and that you post consistent, engaging content.
Engaging content will also help you gain new followers and stay connected with your existing ones. Social media helps humanize you and give your audience a warm, fuzzy feeling. No matter how human you may seem to your audience, however, if you’re not consistently in front of them, they forget about you. Out of sight; out of mind. Consistently being in front of your audience with interesting content, can be highly beneficial to your business.
Blog and Press Release Articles
Blog articles have become an increasingly important part of the search ranking puzzle. Publishing articles about current events, hot topics within your industry and other interesting subjects, has the potential to drive traffic to your website that you wouldn’t otherwise be able to reach using traditional marketing tactics. They’re also helpful in keeping existing clients engaged.
Press release articles are beneficial in a number of ways, as well. Some of these benefits include instant online exposure, increased traffic to your website, important SEO benefits, the opportunity to distribute your content across different channels, increased sales potential and may even attract investors.
According to revlocal.com, 92% of consumers now read online reviews when researching a local business, then make a decision on whether or not to do business with you, based on their online research. If you aren’t encouraging your customers to review you online, you could be detracting new clients without even realizing it.
Reviews also give business owners the opportunity to address issues with unhappy customers and remedy the situation. An added bonus is how great you’ll feel when you read the good things that your clients say about you.
Giving your clients an easy way to submit reviews is key. People are busy, so the easier you can make it, the more likely you are to get them to leave a review. Their reviews will help to drive more traffic to your website and positively impact your bottom line.
If this all sounds like a full time job in and of itself, that’s because it certainly could be. Chances are that as an independent insurance agent, you’re simply too busy to even think about updating your website, posting to social media multiple times every week (let alone on a daily basis!), writing articles and worrying about reviews. You may have entertained the idea of hiring a company to do it for you, but haven’t had time to research your options.
Give Your Kid A Million is building a brand that helps independent insurance agencies market and sell more life insurance. With professionally-developed content and a digital marketing platform built specifically for independent insurance agencies, Give Your Kid a Million can help you compete locally at surprisingly affordable prices.
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