5 Ways to Grow Sales with the Right Welcome Email Template

Your good business practices have always kept your agency growing, but you’re ready to kick it up a notch and take it to the next level. Sending your clients a simple “welcome” email is a great place to start.  Statistics show that Welcome emails have a whopping 82% open rate! That’s why creating a great welcome email template is super important. Here’s 5 tips on how to do it.

Use a Welcome Email to Boost Your Sales

Email marketing is still one of the most effective marketing techniques for small businesses in America. For every $1 spent, the average return on your investment is $32. Sending someone a welcome email after they buy a new policy from you, or after signing up for your newsletter, or even just making a change to an existing policy, is a great opportunity to open the lines of future communications and let your clients know about other services you provide that might be of benefit to them.  

Send It Fast

Timing is key when sending your welcome email. The best time to send it is immediately following the event.  This instantly reaffirms your clients decision, helps build trust and shows your client that you care. Welcome emails that are sent immediately after a transaction, deliver up to 10 times better performance than those sent hours later.

Include Imagery

Your welcome email should blend seamlessly with your other emails. Keeping images and the color scheme consistent across your website, email templates and other marketing resources, will aid in giving your viewers a clear image of your brand. If every email you send is different and doesn't maintain a consistent tone, your audience could become confused.

Your welcome email template should set the tone that you're want to keep throughout the entire customer journey.

Work with Words

Your welcome email should encourage customers to take a specific action based on some type of offer. For instance, you could offer a free policy audit/review or invite them to a members-only event. The idea is to encourage further engagement from your client.

Be creative with the headline.  It should reflect the essence of your brand, rather than just saying “welcome”.

Let Them Find You

Always share your social media feeds at the bottom of your emails.

This is especially important with welcome emails because you're letting people know what your business is all about. Social media is the perfect place to feature your brand.

Most email templates have a place for you to put social media buttons and links. Always encourage your audience to like your page, and make it easy for them to do so!

Continue to Grow

Advances in technology have provided business owners with the ability to master online marketing and reach audiences in more strategic and cost-effective ways, should you choose to take advantage of it.  By implementing a Welcome email as a part of the customer experience, you’re taking a step in the right direction to grow your client base and reach new audiences.

For more great tips like these, visit our blog.  If you want to help with creating your welcome email strategy, contact us for a free consultation today.  Find out why independent insurance agents, just like you, are becoming Give Your Kid a Million agency partners every day!