Work with Words
Your welcome email should encourage customers to take a specific action based on some type of offer. For instance, you could offer a free policy audit/review or invite them to a members-only event. The idea is to encourage further engagement from your client.
Be creative with the headline. It should reflect the essence of your brand, rather than just saying “welcome”.
Let Them Find You
Always share your social media feeds at the bottom of your emails.
This is especially important with welcome emails because you're letting people know what your business is all about. Social media is the perfect place to feature your brand.
Most email templates have a place for you to put social media buttons and links. Always encourage your audience to like your page, and make it easy for them to do so!