Make Your Message Clear
While the prospect may have a general understanding of life insurance, they likely don’t understand all the details of all the different life insurance products available to them. Without the help of an insurance professional like you, picking the right policy would be difficult and time consuming….
The idea is to let them know that buying life insurance from a local agency eliminates the guesswork, the headaches and generally makes the whole experience easy and pleasant. They should get the feeling that you’ll work with them to find the right policy that fits their exact, unique situation with the right amount of coverage and is within their budget.
Don't Take Silence Personally
The first cold email campaign probably won’t have a high response rate. Typically, however, the more campaigns you send, the better the results become. “The Rule of Seven” says that a consumer must typically see a marketing message 7 times before taking some sort of action. It’s important to continue to consistently market to your original cold email list, being careful that it’s not so often that people become annoyed, but often enough that they don’t forget about you.