Developing a Marketing Plan
Creating a marketing plan to use Google My Business to grow your company only takes five steps:
Step 1: Claim Your Listing
To claim your listing on GMB, search for it on Google. When it pops up, you can click the link to "Claim My Listing." Then, you can add your website, phone number, and any other information customers need.
Step 2: Optimize Your Listing
Once your listing is claimed, it needs to be optimized. Be sure to include some keywords in your company's title and description so your business comes up when those keywords are searched.
Step 3: Turn on Messaging
According to TextLocal, people are far more likely to take action with your business if they can do so through text messaging. Activate the messaging feature on GMB, and be ready to respond quickly to customers.
Step 4: Add Posts
The next thing you'll want to do is use Google Posts to add posts to your listing. These can be local news websites that mention your business or blog posts that your business created. Either way, they'll give your company more depth.
Step 5: Respond to Reviews
As business reviews come in, it's vital that you respond to every single one of them. It's especially important to reach out to those who don't leave 5-star reviews to find out how you can better serve them.