4. Establishes Expertise
By sharing information with your audience and answering their questions, you're establishing yourself as an industry leader and a subject matter expert.
When you share informative blog posts, how-to videos, and answer questions on social media, your customers may begin to seek your advice on the topics you've shared, including information about insurance products and services.
Spending time on social media shows that you care about your audience and you want to help them.
Who wouldn't want to be perceived as a helpful resource? It's win-win - your audience will be wiser, and may call you to learn more.