How Boosting Your Social Media Presence Can Help Your Business
More than half of American adults are using social media on a regular basis, and increasingly, they are using social media to connect to businesses. That's why having a social media presence for your brand is so important.
Many business owners, particularly independent insurance agents, are still unsure how a social media presence will benefit their bottom line.
Let's look at five ways that boosting your online presence can grow your business.
1. Gives Brand Awareness
Having your business on social media (and posting often) puts your name in front of a huge, new aaudience.
You can also have your employees and existing customers "like" and "share" your page to extend your reach to their followers and connections. The more "likes" and "shares" you get, the more people will see your name and know who you are.
Advertising on social media is another way to reach potential customers. It is a fairly inexpensive way to reach micro-targeted segments who may want life insurance - like newlyweds or families that just had a new baby.
Make sure your employees and existing customers see, like and share your content to get your brand in front of new prospects - for free.
2. Helps Give You a Connection to Your Audience
One of the key benefits of using social media is it gives your business a "human" side, which gives your audience something they can relate to and establishes the connection they crave.
By boosting your online presence, you are showing your audience that you care about your brand and their experience with it - and ultimately, you care about them. Replying to their comments, answering any questions they may have, and engaging with them will leave a positive, long-lasting impression.
Your customers and prospects will perceive that your agency is looking out for them and their best interests.
3. Promotes Growth
Creating high quality social media content can result in an increase in leads and sales.
The beauty of social media is that it helps your business grow in more ways than one.
Social media can drive more traffic to your website by sharing quality content from your blog or promoting products and services you offer. It creates the curiosity for your audience to click through to your site to learn more.
Creating high quality social media content can result in an increase in leads and sales. You may become "top of mind" for your prospects and they may contact you to ask more questions or decide to work with you on their life insurance - or other insurance needs.
4. Establishes Expertise
By sharing information with your audience and answering their questions, you're establishing yourself as an industry leader and a subject matter expert.
When you share informative blog posts, how-to videos, and answer questions on social media, your customers may begin to seek your advice on the topics you've shared, including information about insurance products and services.
Spending time on social media shows that you care about your audience and you want to help them.
Who wouldn't want to be perceived as a helpful resource? It's win-win - your audience will be wiser, and may call you to learn more.
5. It's Budget Friendly
Using social media can be the most cost-effective tool in your advertising campaign. Not only is it free to sign-up, it's free to post content and interact with your audience.
If you decide to advertise on social media, you'll find that it's significantly cheaper than traditional advertising.
A good rule of thumb on social media is to start small, and post consistently. Find out what's effective, and what's not, then fine tune your approach.
A good rule of thumb on social media is to start small, and post consistently.
Boosting Your Social Media Presence Will Boost Your Business
Establishing a strong social media presence will help your business grow by reaching a new audience and reinforcing strong relationships with your existing clients. It's not difficult to turn your customers into loyal followers when your content is interesting and fresh.
Are you an independent insurance broker or agency that needs help developing a marketing strategy? If so, contact us today! We'll help you improve your bottom line.
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