After you've decided to change the name of your business, you might think rebranding is as simple as putting out an ad or changing your URL. Branding is more than that. You need to have a strategy that retells the story of your company, via your new perspective. Then you need to share it.
Your new brand could entail more products and services than what your previous insurance agency offered, or it may include a new partner. You could be offering more than a name or perhaps a more focused approach, with a higher level of service. Think about what you’d like to change or improve, and plan it thoroughly.
You'll need to make decisions on everything from how you'll look to the tone that your writing will take when you post on social media. Perhaps you’ll change a lot - or perhaps you won’t - but make those decisions in advance and your new name change and approach to your brand will go more smoothly.
Be sure to share your new strategy with your audience, and you’ll be closer to building a new perception with your clients. You needn’t tell them all the details, but be sure to tell them why you're rebranding and how it will benefit them.
Without a careful and thorough plan, including communications strategies, you may be leaving public perception to chance. Don't let your competitors decide who you are and what you do, and don’t leave your customers guessing.