Social media scheduling is fantastic and can streamline the whole process, but you should remain cautious with it. In the early days of television advertising, marketing agencies learned the hard way that a prime time block of time could be toxic depending on the day's current events. For example, an 8 PM Smith & Wesson ad plays differently on the day of the JFK assassination.
The same goes for social media. If you run something like an insurance blog, you may not want to share your content if everyone online is talking about some huge news story about a crooked insurance company defrauding customers. So make sure that the day's events won't affect how your content is received on any given day.
For more information on content marketing, be sure to check out our article on the importance of content for building your business.
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