First things first: Get on Social Media
We know this is basic, but if you haven't created social media profiles for your insurance agency, you're seriously missing out on leads. You are not alone if your agency is not yet on social media, or only on one or two platforms. Minimally, your business should have set up free profiles on Twitter, Facebook, LinkedIn and Google+ with Instagram as a serious option if millennials are a target for you and you can post lots of photos.
If you’re already on social media, congratulations! You’re way ahead of many independent insurance agents, who haven’t had the time to investigate the benefits or approaches to social media. Many don’t even realize how simple it can be.
A good social media profile will offer informative information, engage socially (and not just when it benefits you) and share news and interesting content. Over time, you can build a significant following with consistent, helpful content.
Be sure to follow local organizations and businesses you know, and engage with them regularly. If you’re involved with civic organizations or a local Chamber of Commerce in your community, be sure to follow them, then comment occasionally on their content and share their photos or occasional news with your followers.
Remember to add working links on your website to your social media accounts, and update your print literature with the icons so your clients can find you. Tell your clients that you’re out there now. People you know in your own community are more likely to follow you than anyone else, particularly if you follow them and take an active interest in their content.