Digital Marketing Trends
to know in 2019 | Brands and companies that embrace new technologies this year will be the ones that not only survive, but thrive. Artificial intelligence, chatbots, Instagram TV, video marketing and live videos will reign supreme in digital marketing trends in 2019, experts predict.
If you haven’t done it yet, it's time to solidify your digital marketing strategy before it’s too late. If do have a solid strategy in place, it's not too late to add these trends if they're missing.
Keep reading for 5 of the top 2019 marketing trends that you can't ignore.
| 2019 Marketing Trends: Artificial Intelligence and Video Are King
1. Artificial Intelligence
Artificial intelligence (AI) is already taking over many parts of our life. AI can help analyze consumer behavior, use data from social media and blog posts to help businesses learn how consumers find their services and products.
2. Chatbots
Chatbots, which are software programs that use AI to mimic human conversations, are becoming increasingly more popular with businesses of all kinds. By 2020, 80% of businesses are expected to use chatbots.
Disney, Sephora, and Verizon are examples of companies that currently use chatbots. Chatbots are quick, responsive and can save companies a ton of money by freeing up customer service agents for more serious issues by handling simpler requests from clients.
| 3. Video Marketing
YouTube is the third most commonly visited website, falling just behind Google and Facebook. Over 1 billion hours of YouTube videos are watched every day! If you don't have a YouTube channel or you're not doing video marketing, you need to start yesterday.
You can also put videos on Facebook and Instagram, your own website and even your blog. Sharing a lot of information across social media platforms with short video content is a no-brainer. It's relatively inexpensive to do, as well.
4. Live Videos
Live streaming allows consumers to watch someone using the product or service while streaming live video. For example, you can stream a video on Facebook, see who joins, how many people are watching, and even answer questions submitted by viewers, in real time.
Recent statistics show that 82% of viewers actually prefer live video to social media posts, and 80% prefer live video to reading a blog.
5. Personalization
Personalizing your marketing efforts is much more effective than a general email blast sent to all of your followers or contacts. If you've logged into Amazon, Netflix or Youtube recently, you’ve likely noticed that there were personalized recommendations just for you, based on your recent activity.
By using your search history, watch history and past purchases, Amazon,Netflix and Youtube can make recommendations for you. Providing personalized content has been shown to increase sales by as much as 20%.
The same concept can be applied to email marketing. Sending your clients a personalized email about a new product that is complementary or similar to something they’ve purchased from you in the past, is a highly effective strategy to boost sales.
| The Bottom Line
If you've been in business for a long time, you might be reluctant to really embrace digital marketing. With more and more people searching for services that you offer online, it would behoove you to come up with your digital marketing strategy sooner rather than later. If you don’t have a website or online presence, it undermines your legitimacy as a business and makes it difficult for would-be customers to find you.
Don't delay any longer. Pull out your marketing plan and make sure you are embracing these 2019 marketing trends. If you need a little help or just aren’t sure where to start, we can help. Contact us today for more information.
For even more digital and content marketing tools to boost your business in 2019, check out some of our other blog posts.
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