Why Are Google Reviews For My Business So Important?

Google business reviews are increasingly important in today's world. Not only do positive reviews make your business look good to those who read them, but they also look great in the eyes of search engines.

Competition in the insurance industry is high. A shining SEO platform could be the key to dominating your local market and setting you apart from your competitors.

Cultivating a decent collection of positive and recent reviews is a necessity for any small business owner today. We'll cover reviews in more detail and answer the question "why are Google reviews important for my business?"

Why Are Google Reviews for Important for My Business?

Let's start with the basics. The testimony of a customer is the timeless tool you can use in your marketing tactics. Sure, there are those people who would skew the reviews in their favor by making fake posts, but the evidence is clear when you have numbers on your side.

When people see that others like a product, service, or business, they're going to be curious to know more. Now, when thousands of people go out of their way to comment a review on the website of that business, then you'll have thousands more coming to try out what you have to offer.

This is especially true when you're selling something as important as life insurance. People want to know where they can put their trust.

Understanding How You're Doing

Another reason to place importance on Google business reviews is to see how you're standing in the eyes of your customer.

The majority of your customers are probably very satisfied with the service they receive from your agency.  All you have to do is encourage them to leave a review and then make it easy for them to do so.

Including a link in your digital communications, such as emails, and creating a QR code that can be printed on your business card, are two simple ideas to get you started.  The easier it is for your customers to leave a review, the better.

There’s always a possibility of someone leaving a negative review, and that’s ok.  The best thing to do with a negative review, is to respond as quickly as you can and lay out a resolution.  The positive reviews will outweigh any negative ones. People just want to see that you responded with a solution.

It’s also a good idea to respond to the positive reviews, too.  People like and appreciate that they can interact directly with businesses in today’s marketplace. Reviews are becoming increasingly more important to consumers, especially when it comes to buying insurance. 64% of consumers say they are likely to check online reviews on Google before making a buying decision.

Reviews Affect How You Rank on Google

When it comes to your search engine optimization efforts, there aren't many better ways to boost your rankings than positive reviews.

Google seeks to make its rankings as relevant to audiences as possible. Their goal is to provide a list of pages that will be most useful to the person searching judging by the keywords they type into the search bar.

What better way is there to show relevance than personal testimony on Google itself? The search engine algorithm scours the earth for information that determines just how much people want to see certain pages.

You can become the apple of Google's eye if you can generate enough positive reviews. The difficult part, then, becomes figuring out how to earn those positive reviews.

Make leaving a review as easy as possible. The link to leave a review should be front and center wherever it could be relevant. Beyond that, you need to take pride in your customer service and make a real effort to provide a positive experience to your clientele.

Don't End at Positive Reviews

If you're still thinking, "why should I care about Google reviews for my business," here's the thing: the internet, while vast and unimaginable, is all connected through Google.

Your SEO strategy is essential if you're trying to have any presence online, and positive reviews are a key element of that. This is especially true for the independent insurance agent.

For more information and to get more ideas about creating a powerful online presence, visit our marketing tools library.

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