Why Are Google Reviews for Important for My Business?
Let's start with the basics. The testimony of a customer is the timeless tool you can use in your marketing tactics. Sure, there are those people who would skew the reviews in their favor by making fake posts, but the evidence is clear when you have numbers on your side.
When people see that others like a product, service, or business, they're going to be curious to know more. Now, when thousands of people go out of their way to comment a review on the website of that business, then you'll have thousands more coming to try out what you have to offer.
This is especially true when you're selling something as important as life insurance. People want to know where they can put their trust.
Understanding How You're Doing
Another reason to place importance on Google business reviews is to see how you're standing in the eyes of your customer.
The majority of your customers are probably very satisfied with the service they receive from your agency. All you have to do is encourage them to leave a review and then make it easy for them to do so.
Including a link in your digital communications, such as emails, and creating a QR code that can be printed on your business card, are two simple ideas to get you started. The easier it is for your customers to leave a review, the better.
There’s always a possibility of someone leaving a negative review, and that’s ok. The best thing to do with a negative review, is to respond as quickly as you can and lay out a resolution. The positive reviews will outweigh any negative ones. People just want to see that you responded with a solution.
It’s also a good idea to respond to the positive reviews, too. People like and appreciate that they can interact directly with businesses in today’s marketplace. Reviews are becoming increasingly more important to consumers, especially when it comes to buying insurance. 64% of consumers say they are likely to check online reviews on Google before making a buying decision.